Sasmar is the line of fertility lubricants and nutritional supports designed to assist couples who wish to get pregnant naturally. Sasmar Conceive Plus Fertility Lubricant is the patented, sperm-safe lubricant to help the fertilization process. Sasmar Conceive Plus is the only lubricant that contains Calcium and Magnesium, which are essential to prolonging sperm viability (keeping sperm healthy) and motility (helping sperm to swim). Sasmar Conceive Plus Fertility Lubricant with Pre-Filled Applicators is the same product in a practical, hygienic format ideal for travel. This Sasmargel is scientifically developed to stimulate the fertile cervical fluids and help to meet the optimal conditions for sperm to survive and for migration in the cervical mucus.