About Us is powered by the I Love Shopping Group, an award-winning end-to-end, guaranteed Irish accredited e-commerce agency specialising in providing a suite of tools to manage and grow Irish businesses. The I Love Shopping Group is the only end-to-end e-commerce provider in Ireland, and has partnered with a wealth of Irish brands and platforms to provide a best in class, unmatched digital experience and service to customers. Visit for more information. stocks thousands of products and sells pretty much every fertility, pregnancy & birth, baby essential and baby safety products you might need. As a website for the entire family, is Ireland’s #1 destination for the best quality of goods at unbeatable prices.

You will not only get premium brands but also an Award Winning online experience.

Our awards include: won Best E-Commerce site at the Realex Payments Ecommerce Awards.

The InHealth Infrared Thermometer was voted Best Baby Thermometer at the Boots Maternity & Infant Awards. 

In 2018 we were shortlisted as Best Baby Retailer in the Boot's Maternity & Infant Awards.

With Next Day Delivery throughout Ireland and constant promotions, customer satisfaction is guaranteed. Shopping online in Ireland is so much easier at where top brands include BabyDanChicco, Omron, Durex, & many more.

Our Products

Our team are adding products to our website daily. These products fit our identity and that of our customers. But it doesn’t stop there, if you don’t see a product on our website please contact us for assistance - please email

Media Watch

We’ve created a buzz here in Ireland with some of our quirky & hard to find product lines as well as being the first to offer the latest trends from overseas. We’ve featured on TV’s Ireland AM and RTE’s Afternoon Show, and in various publication such as the Irish Independent and Evening Herald.  If you’re a member of the media and would like to get in touch please email

Unit 4 Ballywaltrim Business Park, Boghall Road, Bray, Wicklow, Ireland. | 01 5252436

Wholesale / Trade Accounts

Please contact or 0858269740 for all trade and wholesale accounts and enquiries.


We accept One4All cards however due to new government regulations you can only spend €50 at a time online. If your order is more than €50 we will have to process it over the phone. You can call us on 01-5252436.

Please Note: is not a physical store, it is an online platform with the option to Click & Collect as one of our delivery options. 




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